November 21, 2013
4 Pillars and Finding Out Who You Are
A Great Working Lunch
A Social Media Guru and I spend a grueling afternoon at a local restaurant called Molly Bloom’s. (No Wireless connection unless you have a MAC - Strange!!) We dug deep into the 4 pillars of D&D and found that we care most about these key things. Project Excellence – Caring – Trust – Inspiration. You will need to find a good moderator to help you boil your own vision down. The overriding piece for D&D came down to INTEGRITY.
Integrity by Jack Welch
I went to a fantastic event at Radio City Music Hall a couple of year back and heard The Great Neutron Jack – Jack Welch speak. He was engaging and entertaining until the moderator asked him if he thought integrity was a necessary value for a company. Jack snapped! He hammered the table with his fist and yelled “INTEGRITY IS NOT A VALUE – IT IS A TICKET TO THE GAME!” I still have that quote pinned up on my desk and I love it.
Who are you?
I think it is important to know for sure who you are before you start a blog and to build a corporate on-line presence. People need to know who you are and what you are all about. I know that D&D is about integrity. The exercise with Chairman Mo proved that to me. Get a great mentor / moderator and dig deep to find out for yourself who you are. This is very important.
Roll it out
We had a meeting this week to roll out our pillars. Project Excellence – Caring – Trust – Inspiration. I had a few doubts about how people might react. I decided it didn’t matter. We don’t want people who cannot buy into the key pillars and cornerstone of our company. People who cannot truly connect with our cornerstone - ‘Integrity’ - are probably better off moving on to a place where they do connect with the core. I know that D&D is further ahead to make some room for new people who do connect. D&D has great people so I doubt that anyone will want to move on. They will more likely be even more engaged and have more fun when it is laid out for them like this.
Do Something Cool
I have volunteered or been volunteered to take part in Ignite Stratford. It looks like a fun night with some really cool people. It is also a great social media driver. I am amazed at what people in our own back yard are doing and I hope to surprise a few with what we are doing here at D&D. Have you ever heard of Ignite? I would love to hear about other peoples experiences.
Michael McCourt at 9:42 AM